We don’t strive for fashion!
Coming from marketing, Thomas Glerup took a big leap of faith in 2007, and started a life as designer, manufacturer, importer and dealer of his own hand felted woolen products.
He founded his workshop with around 20 workers in Kathmandu. Without any customers, but with a firm conviction that he could offer The World something of value.
Thus the heart is beating hard for product development and design, but we do not aim for making fashionable products. We are great admirers of the tradition Danish furniture designs, which has produced so many classic designs that still last decades later.
That is the reason we strive to create classic products where shape and color corresponds with function. Next we strive to create sustainable products in natural materials manufactured in a good working environment.
Function and quality is the starting point.
All products are made by hand, and that gives us a very flexible production. On the other hand it also gives us some challenges. In example we can’t manufacture as uniform as machines can. Neither can we turn up the volume of the machines, when demand is exploding. That simply requires more educated craftsmen.
it forces us to develop products that last more than just one season, and actually we like that pretty much. We find it difficult to see the purpose of changing a product, simply because the season has changed.
Luckily a lot of our customers feel the same way.
In example the quality of the woolen shoes is based on the material itself, namely the wool. The wool simply keeps your feet warm and dry, and the lanolin protects against dirt and odor. That’s why so many customers buy the same model time after time. All we change is perhaps the color of the season.
In the same way, most of our products has a function that is determined by the wool. the egg warmer is keeping your eggs warm, the glass holder is keeping your coffee warm and prevents you from burning your fingers and our rugs are strong, repelling dirt and soft to walk upon, etc.
Not just design
Even though the biggest motivation is the joy and thrill of realizing the many ideas, the creative process is more complicated and tedious than most believe.
The process also involves testing of durability, calculating the price, testing the market, planning the production and the liquid funding for stock and marketing. Thomas had to learn a lot of new skills and call upon a lot of people to realize his dream. He also had to learn about wool, hide, silk and rubber, about felting and how to make a good shoe.
Next he had to learn how to operate a company. A difficult discipline that instantly pays when mistakes are made. Especially when you are responsible for 40 women (who might be providers for a family) in Nepal.
In spite of all the sleepless nights, we have come through these first years, and today Thomas is no longer alone with his tasks. He has a lot of support from his partners in Kathmandu and denmark, Sabina Matangi and Peter Juul Jessen. Next, of course, he has a lot of support from his skilled artisans in Kathmandu and finally but not least from all our customers who contribute with important criticism and praise.